What is crowdfounding?
Crowdfounding is a new approach to starting companies in which the crowd founds, funds, markets and refines a business and its products together. It is not the same as crowdfunding, which only raises money.
In ordinary crowdfunding, a crowd supplies money to a project that someone else founded and runs. In crowdfounding, the crowd takes part in founding the company itself: how it begins, how it is funded, how it is marketed, and how the business and its products are refined over time.
Crowdfounding (noun): a new approach to starting companies — the crowd founds, funds, markets, and refines a business and its products together. Not to be confused with crowdfunding, which only raises money.
Crowdfounding is written as one word with a capital C when it is the brand name. Not crowdfunding. Crowdfounding.